NBA Commissioner David Stern recently revealed he wants player salary cut 33% across the board, somewhere between $700-800 million. This season, the league predicts a loss of $340-350 million, not a small tab, even to ultra rich NBA franchise owners. A lockout 2011-2012 season is not out of the question. That has me worried. The NBA employs many people directly or indirectly, from sales positions to food vendors; it isn't only players and coaches that make their living from the NBA.
I don't care whether player salary gets cut or the league contracts to 28 teams, but while Stern calls for player cost reduction, this blog calls for Stern to call for 33% ticket price reduction across the board. According to Team Marketing Report, the average ticket price for an NBA game is $48.89, up 3.6% from a season ago. To be fair, most teams offer tickets for as little as $5-10, however on my last search for my NBA team, the cheapest ticket was $56. A family of four costs over $200, and that's before they walked in the door. And those were the nosebleed sections. That's a bit much.
To watch a basketball game, where its key competitors may or may not play at 100%, like the third game of an extended early season road trip, should not cost upwards of $300-400. Cut the ticket prices, and then work the other stuff out.
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